Design Hybrid Intermediate 1 h 30

Packaging design: from concept to shelf

4,4 · 6 reviews · 0 enrolled

About this masterclass

Packaging is a product's first salesperson. Fatou shares her method for designing packaging that catches the eye on the shelf and tells a story.

From local juice brands to artisanal cosmetics, this masterclass is for anyone selling a physical product.

What you will learn

Understand printing constraints

Design packaging that stands out

Choose the right materials

Brief a printer

Prerequisites & materials

Basic knowledge in graphic design

Program

Analyzing existing products

What sells and why it works.

20 min

Design and mockup

From rough sketch to press-ready proof.

35 min

Production and printing

Materials, finishes and budget.

20 min

Case study

Successful packaging from African brands.

15 min

Your mentor

Fatou Ndiaye

Creative Director, Studio Ndaali · Dakar · 4,4 ★

Fatou leads Studio Ndaali, a design agency blending contemporary aesthetics with African visual heritage. Her clients range from local startups to major international brands. Passionate about typography and visual identity, she teaches her art direction method in masterclasses designed for those who want to build a strong identity without following trends.

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Reviews (6)

4,4

Awa Ndiaye · Dakar

4,1

Un vrai déclic pour moi. Merci pour la générosité dans le partage.

Chioma Eze · Lagos

3,9

Approche rafraîchissante et adaptée à notre contexte africain.

Ibrahim Diallo · Dakar

4,9

J'ai adoré l'approche pratique. On sent que le mentor maîtrise son sujet.

View all 6 reviews