Design Online Intermediate 1 h 00

Sonic identity: branding through sound

4,4 · 4 reviews · 0 enrolled

About this masterclass

Netflix has its 'tudum', Intel its jingle. Youssef explores how sound can become a powerful branding tool for African brands.

A masterclass at the crossroads of music and design, for those who think beyond the visual.

What you will learn

Understand sonic branding

Create a sonic logo

Choose brand music

Integrate sound into your strategy

Prerequisites & materials

Interest in branding or music production

Program

The power of sound

Why sound stays in people's minds.

12 min

Case analysis

The best sonic identities.

18 min

Create your sonic logo

Practical workshop.

20 min

Strategy and deployment

Where and how to use your sound.

10 min

Your mentor

Youssef Koné

Musician-Producer, Studio Djeli · Bamako · 4,4 ★

Youssef is a musician-producer and founder of Studio Djeli in Bamako. He has produced albums for major African artists and collaborated with international labels. He teaches music production, beatmaking and mixing, based on the principle that a good producer doesn't need a €100,000 studio — just an ear, a laptop and creativity.

View profile

Reviews (4)

4,4

Awa Ndiaye · Dakar

4,3

Claire, inspirante et bien structurée. Je recommande à 100 %.

Yao Kouassi · Abidjan

4,0

J'ai adoré l'approche pratique. On sent que le mentor maîtrise son sujet.

Fatima Ben Salah · Casablanca

4,1

J'ai appliqué les conseils dès le lendemain et j'ai vu la différence.

View all 4 reviews